Website and Mobile App, which is best for business?
Osinachi Akanegbu
in Remove term: Web and Mobile Development Web and Mobile Development
When developing an online brand presence, individuals often face the choice between creating a mobile website, a downloadable mobile app, or both. While apps and mobile websites may appear similar at first glance, they serve different purposes, and understanding their functionality can help in making the right decision. Before deciding between a mobile app or a mobile-friendly responsive website, consider essential components such as desired features, intended purpose, budget, and target audience.
Access
Both mobile apps and mobile websites can be accessed on smart devices, but they differ in that a mobile app must be downloaded, whereas a mobile website can be accessed by typing the appropriate URL. A mobile website is akin to a regular website designed for smaller screens and may include touch-screen features, videos, images, data, and text content. Mobile websites also allow for access to features like location-based services and device audio or video. In contrast, apps are downloadable from app stores and can be used offline once installed.
End Goal
The choice between a mobile app and a mobile website often depends on your end goal. For instance, if the aim is to share brand information widely, a mobile website is ideal. Conversely, for offering exclusive deals and information to loyal customers, a mobile app is preferable. Typically, brands develop a mobile app after establishing a mobile website to maintain customer engagement through special features.
Benefits of Mobile Websites
Public Communication and Marketing
Mobile websites are effective for public communications and marketing, providing broader access to the target audience in a cost-effective manner.
No Need for Downloads
Mobile websites are easily accessible through browsers on various devices without the need for downloads, offering convenience.
Cost-Effective
Mobile websites are generally more cost-effective to design and maintain. They can be integrated with other technologies like NFC, QR Codes, or SMS. Mobile apps, however, require separate versions for different devices, increasing development costs and time.
Flexibility in Updates
Updating mobile website content is flexible and immediate, unlike mobile apps which rely on user consent for updates.
Greater Visibility
Interactive websites are more visible as they can appear in search results and industry directories, making it easier for users to find them. Mobile apps, on the other hand, are limited to app stores.
Sharing
Users can easily share mobile website URLs through various platforms, enhancing visibility. This sharing feature is not available for mobile apps.
Wider Reach
The sharing and search visibility of mobile websites provide them with a wider reach compared to mobile apps.
Easily and Always Available
Mobile websites do not take up device storage and are always accessible, unlike apps that users may delete after a short period.
Ongoing Expense
Maintaining mobile websites incurs lower ongoing expenses compared to mobile apps, which require continual development, testing, and upgrades.
Benefits of Mobile Apps
Despite the advantages of mobile websites, mobile apps also offer significant benefits.
Gaming or Interactive Feature
Mobile apps support gaming and interactive features, providing a more engaging user experience.
Personalization
Apps can offer personalized experiences based on user preferences, unlike mobile websites. For example, online banking or social media apps save user credentials for personalized interactions.
Data Usage
Apps provide greater flexibility for data-based applications, such as scientific or financial apps, allowing for complex calculations and data manipulation.
Requirement of Native Functionality
Mobile apps can leverage native device functionalities like the camera, offering superior functionality compared to mobile websites.
Push Notifications
Apps can send push notifications for deals and updates, though this depends on user permissions. Browsers are also starting to support similar features.
No Need for Internet
Apps can function without an internet connection, storing data locally and syncing when online, unlike mobile websites which require internet access.
Bottom Line
Developing an app is generally more expensive than creating a mobile website. If you need basic features, a mobile website is beneficial. For advanced features that require device support, consider building an app.
Conclusion
With the rise of smart devices, developers must choose between building a mobile app or a website. For marketing-driven goals, easy sharing, and better visibility, opt for a mobile website. For a superior interactive experience requiring device tools and storage, choose an app. Remember, mobile websites and native apps can complement each other, and developing both is ideal if resources permit.
For assistance in creating websites and mobile apps for your business, contact us at consulting@dicaloo.com.
